RAISING THE
STANDARDS
AUDIO DESCRIPTION ASSOCIATION UK
What is
Audio Description?
Audio Description is a commentary for people who are blind or visually impaired. It enables the listener to experience theatre, screen, exhibitions and sports through descriptive language.
In theatre, the description is live and details all the action that is taking place on stage. It also details character relationships, details about costume, set and any visual effects. Usually these performances are described to audience members through infrared headsets, hearing loops or wifi-based apps. In many venues, touch tours also take place. These sensory tours allow customers to explore the set and touch key props and costumes before the performance.
Many TV programmes and films are now described. Some sporting events offer this service and museums and art galleries are also developing this service.
What We Do
The Audio Description Association (ADA) is a registered charity. It was set up in 1999 to meet the growing demand for a national organisation to promote and support audio description.
ADA offers training and support for describers, advises venues and liaises with users.
The website is a resource for the whole of the audio description community whether users, providers or practitioners – and for anyone researching or generally interested in audio description.
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We encourage the development of new skills in AD, by sharing best practice.
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We provide advice to venues on the provision of AD.
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We monitor the quality of AD.
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We offer workshops and training opportunities.
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We produce regular information about AD to all members.